Privacy Policy

Welcome to www.paigelauren.com (the “Site”), operated by PAIGELAUREN (“PAIGELAUREN,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Site, contact us, or purchase our products (the “Products”).

Cross-border notice. Your personal information may be processed in the country where it was collected and in other countries (including the United States) where data-protection laws may be less protective than those in your country. By using the Site and providing personal information, you consent to such transfers and processing consistent with this Policy.

Definitions. “Personal Information” (or “PI”) means information that identifies, relates to, describes, or could reasonably be linked with a particular person or household (e.g., name, email, mailing address, phone). “Anonymous Information” (or “de-identified”/“aggregated” data) means information that is not used, and is not intended to be used, to identify an individual.

1) Children

Our Site is not directed to children and children are not eligible to use it. We do not knowingly collect Personal Information from anyone under 13. If we learn we have collected PI from a child under 13, we will delete it. If you are under 18, you may not purchase Products.

2) Information We Collect

a) Information you provide to us

  • Account & profile. Name, email (and any other details you choose to add).

  • Orders & delivery. Shipping name, address, phone. Payment data is collected directly by our payment processors (we do not store full card numbers).

  • Communications. Emails, messages to customer care, sweepstakes/contest entries, product questions, reviews, or survey responses.

b) Information collected automatically

  • Usage & device data. IP address, device/browser type, operating system, pages viewed, referring/exit pages, timestamps, and clickstream.

  • Cookies & similar technologies. We use cookies, pixel tags, and local storage to operate the Site, remember preferences, prevent fraud, and understand how the Site is used.

  • Analytics & advertising. We use providers (e.g., analytics, performance measurement, and advertising partners) that set cookies or collect identifiers to help us improve the Site and show relevant content. See Cookies & Ads Choices below.

c) Information from other sources

  • Service providers & partners. Shipping and payment partners (status updates, fraud prevention).

  • Social media. If you use share/plug-ins or follow links to social platforms, those services may send us limited info and collect data per their policies.

3) How We Use Information

We use Personal Information to:

  • Provide and improve the Site and Products, fulfill orders, and deliver customer support.

  • Operate safety/security (fraud monitoring, troubleshooting, error detection).

  • Personalize content and experiences and analyze usage to improve performance.

  • Communicate about orders, account updates, policy changes, and marketing (you can opt out of marketing at any time).

  • Comply with law and enforce our Terms.
    We may create Anonymous/aggregated data for analytics, research, and reporting.

Marketing emails. Click Unsubscribe in any marketing email or email customerservice@paigelauren.com. Transactional messages (e.g., order/shipping updates) will continue.

4) How We Disclose Information

We may disclose Personal Information:

  • Service providers/contractors. Payment processing, hosting, analytics, shipping, email, customer service, marketing support—under contracts limiting use to our instructions.

  • At your direction. For example, when you use social-sharing features.

  • Affiliates. If applicable, subject to this Policy.

  • Legal & safety. To comply with law, legal process, or lawful requests; to protect rights, property, users, or the public; or to enforce our Terms.

  • Business transfers. As part of or during negotiations for a merger, acquisition, financing, reorganization, or sale of assets.

We may disclose Anonymous/aggregated information publicly or to third parties without restriction.

5) Cookies & Ads Choices

  • Types of cookies.

    • Essential: required for core Site functions (security, cart, checkout).

    • Functional/Performance: remember settings; measure usage.

    • Analytics/Advertising: help us understand performance and (where used) deliver or measure ads.

  • Your choices.

    • Browser controls: Most browsers let you block/clear cookies (Site features may be limited).

    • Email tracking: You can disable images or click “Unsubscribe.”

    • Analytics/Ads: Use platform tools (e.g., Google’s controls) and industry opt-outs where available.

    • Global Privacy Control (GPC): Where required by law (e.g., California), we treat a valid GPC signal as a request to opt out of “sale”/“sharing.”

  • “Sale”/“Sharing.” We do not sell your Personal Information for money. Some analytics/advertising disclosures may be considered a “sale” or “sharing” under state privacy laws. You can opt out via any “Do Not Sell or Share My Personal Information” link (if present) or by emailing customerservice@paigelauren.com with the subject “Do Not Sell or Share”.

6) Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect Personal Information. However, no method of transmission or storage is 100% secure.

We keep Personal Information only as long as needed for the purposes described above (for example, order and tax records are typically retained for several years), to comply with legal obligations, resolve disputes, and enforce agreements.

7) Your Privacy Rights

A. U.S. State Privacy Rights (CA/VA/CO/CT/UT and similar)

Depending on your state, you may have rights to access/know, correct, delete, opt out of certain processing (e.g., targeted advertising; “sale”/“sharing” of PI; certain profiling), and to appeal denials.

How to exercise: Email customerservice@paigelauren.com or info@paigelauren.com with the subject “Privacy Request” and tell us what you would like to do. We will verify your request (we may ask for limited additional information). If your state provides an appeal right, instructions will be included in our response.

  • California (CCPA/CPRA) notices.

    • Categories collected (past 12 months): identifiers (e.g., name, email, IP), commercial info (orders), internet activity (Site usage), geolocation (approximate), inferences (preferences), and similar. Sensitive PI is not intentionally collected, except account credentials if you create an account (we do not use Sensitive PI to infer characteristics).

    • Purposes: as detailed in How We Use Information.

    • Sources: you, your devices, service providers/partners.

    • Sharing: service providers/contractors; limited third-party analytics/ads that may constitute “sale”/“sharing.”

    • Non-discrimination: We will not discriminate for exercising your rights.

    • Under 16: We do not knowingly sell/share PI of consumers under 16.

    • Shine the Light: California Civil Code §1798.83 requests may be sent to info@paigelauren.com.

  • Nevada. We do not sell “covered information” as defined by Nevada law. Nevada consumers may still send an opt-out request to info@paigelauren.com.

B. EEA/UK/Swiss Residents (GDPR/UK GDPR)

If you are in the EEA/UK/Switzerland, you may have rights to access, rectify, delete, restrict, object, and data portability, and to lodge a complaint with your local supervisory authority.

Legal bases we rely on include contract (fulfilling orders), legitimate interests (operate, secure, improve the Site; prevent fraud), consent (where required, e.g., certain cookies/marketing), and legal obligation.
Transfers: Where we transfer PI outside your region (e.g., to the U.S.), we use appropriate safeguards (e.g., Standard Contractual Clauses) and additional measures as needed.

To exercise rights: Email customerservice@paigelauren.com.

8) Social Media & Third-Party Links

The Site may include links to or integrations with third-party sites/services (e.g., Instagram, Facebook, TikTok). Your interactions with those services are governed by their terms and privacy policies, not ours. We are not responsible for the privacy practices or content of third-party sites.

9) Changes to This Policy

We may update this Policy from time to time. We will post the revised Policy on this page and update the “Last updated” date. If changes are material, we may also notify you by email (to the last address you provided). Your continued use of the Site after changes take effect constitutes acceptance.

10) Contact Us